Foster loyal customer relationships with “love notes.”
Recognizing your clients for personal achievements or landmarks can go a long way in developing their loyalty. Everyone loves to be remembered on special days or recognized for their accomplishments. Let them know they’re in your thoughts by sending cards for anniversaries, birthdays or life accomplishments – without trying to sell them anything. You’ll be surprised at how often these gestures of kindness will result in a phone call or additional business from them!