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Every weeknight between 10:00 p.m. and 1:00 a.m., one in 13 drivers is drunk.

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The Fundraising Hierarchy of Effectiveness

Posted December 1999

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Most experienced fund-raisers agree on a particular hierarchy of effectiveness when it comes to soliciting gifts. It is not a surprise that the more personal the contact is, the more positive the results are. The methods from least effective to most effective are:

From least to most effective: Media advertising, Door to door, Special event, Phonathon, Direct Mail, Personalized letter, Personal telephone call, Personal letter on personal stationery, Personal: face-to-face.

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