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Fast Facts

On average, a pedestrian is killed in a motor vehicle crash every 108 minutes, and one is injured every 8 minutes. (NHTSA 2005 Traffic Safety Facts Overview)

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Trenton "Cowboys" Buckle Up

Posted: Sep 15, 2003

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Project CharacteristicsProgram Areas
Increase seatbelt usage among male pickup drivers
Community Involvement		Seatbelt Usage
Targeted AudienceJurisdiction
Male Adult & Teenage Pick Up DriversCommunity

Goals

  • Encourage male pickup drivers to buckle up

Strategies

The seatbelt survey data reveals that the least buckled up population is the male pick up drivers. Based on this data cowboys were targeted and then made advocates for seatbelt safety. The participants rode along on state highway displaying signs and flags depicting seatbelt safety slogans, they wore costumes and painted the horses. There was a community wide enthusiasm and prizes were awarded to one adult and one child for best dressed.

Results

  • Community support
  • Several cowboys known through out the community not to buckle up now buckle up
Funding:Contact:
Solicited rodeo club members and the communityColleen Hokanson
TISA Injury Prevention Program
PO BOX 208
Trenton, North Dakota 58853
(701) 572-5857
tipp@dia.net
Jurisdiction Size:
Community

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