“Coyotes Buckle Up” Incentive Raises Seatbelt Use In Williston

Project Characteristics Program Areas Encourage seatbelt usage among junior high school students and faculty Seatbelt usage Targeted Audience Jurisdiction Junior High School students (13-15) Faculty Community Level

Goals

• Increase seat belt usage among drivers at the Junior High
• Increase seat belt usage among passengers at the Junior High

Strategies

This is an incentive project. The names of the students who were caught wearing his/her seat belt were entered in a drawing for one of the 7 doz. Buckle up Beanies available to win. The beanies were fashioned with the school colors, black with the slogan “Coyotes Buckle Up!” embroidered on the cuff in orange. Additionally, we selected a day of the week to wear a hat of their choice. The committee all wore their Buckle Up beanies as well as those that had won them.

Results

• Seatbelt usage increased among drivers by 12%
• Seatbelt usage increased among passengers by 8%