Alcohol involvement was reported in 44 percent of the traffic crashes that resulted in pedestrian fatalities. (NHTSA 2005 Traffic Safety Facts Overview)
Inform the young and remind the older generation about drinking and driving.
Alcohol Awareness Safe Driving Skills
Targeted Audience
Jurisdiction
The public and young people
Three Affiliated Tribes Reservation - 5,000
Goals
To remind the older generations that drinking and driving don’t mix.
To provide awareness to the young people about the effects of drinking and driving.
Strategies
Darryl Hall and several volunteers from the Three Affiliated Tribes reservation get together in mid-April to start planning for the Memorial Day crosses. They repair or replace the wooden crosses if necessary, and mark the map with new deaths in the area around the reservation. They also make sure they have a new cross for each new death.
The crosses are put on the roadside where a vehicular death has occurred. The crosses are posted one week prior to Memorial Day and are left out until one week after Memorial Day. This helps remind people of how dangerous it is to drink and drive.
Results
The crosses start conversations between the old and the young, and the young listen
The crosses represent local deaths, so people take more precautions after the crosses are out each year.
Funding:
Contact:
$300
Darryl Hall Three Affiliated Tribes Traffic Safety Program Fort Berthold New Town, ND 58763 701-627-3227