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In 2005, there were an average of one alcohol-related fatality every 31 minutes. (NHTSA 2005 Traffic Safety Facts Overview)

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 »  Home  »  Traffic Safety Resources  »  Bright Ideas  »  Hawaii conducts 3-on-3 Basketball Tournament to Promote Click It or Ticket Campaign
Hawaii conducts 3-on-3 Basketball Tournament to Promote Click It or Ticket Campaign
Published  03/21/2007 | Bright Ideas |
Approximately 600 seat belt pledges were signed and returned.
Project Characteristics Program Areas
Innovative
Youth involvement
Increased partnership opportunities
Occupant Protection
Targeted Audience Jurisdiction
Children to age 18

County

Goals

  • To reduce motor vehicle collision fatalities and injuries to front seat occupants, and rear seat occupants aged 17 and under.
  • To increase public awareness of the youth backseat safety belt laws.

Strategies

To promote the national “Click It Or Ticket” educational and enforcement campaign, the Hawaii County Police Department decided to conduct two 3-on-3 basketball tournaments.  Tournaments were held in two separate locations in the county and each lasted three days.  The Police Department  formed partnerships with the Department of Education, Keiki Injury Prevention Coalition, Department of Health, HATCH, High School Key Clubs, and community organizations to facilitate and coordinate the basketball tournaments.  Funding was granted from the State Department of Transportation Public Affairs Office-Safe Community Program. 

Community and student volunteers assisted with the tournaments and placed “Click It or Ticket” posters in public schools.  Seat belt and Keiki car seat checks were conducted during the events, with t-shirts and educational materials handed out to the public.  Over 1,000 people attended both tournaments, including over 600 participating youth.  Over 900 CIOT t-shirts were given to athletes, volunteers, and spectators.  Youth and adults alike were given the opportunity to sign and return seat belt pledges promising to have all vehicle occupants buckled up.

Results

  • Many new and extended partnerships were developed in the county. 
  • Approximately 600 seat belt pledges  were signed and returned. 
  • Approximately 300 customized “Click It Or Ticket” medals were awarded to “placing” teams.
  • Organizations and opportunities were identified to make the tournaments self-sufficient events.
Funding: Contact:
$12,700.00 grant from the State Department of Transportation
Public Affairs Office-Safe Community Program              
Dennis M Onishi
Recreation Director II
Hawaii Police Department
HI-PAL’s Hilo Office
808-961-2219
Jurisdiction Size:
County

[ end of article ]