Project Characteristics Program Areas Innovative Easily Replicated Relatively Inexpensive Child Passenger Safety Targeted Audience Jurisdiction New Parents Day Care Providers Regional

Goals

• To create better attendance at the car seat checks.
• To create a database for car seat mailings and determine correct usage rate.
• To increase the proper use and installation of car safety seats.

Strategies

Car Safety Seat Check records showed that few people were taking advantage of the quarterly car seat checks in the region.  In order to accomplish a greater turnout for these checks, and make sure more seats were properly installed, marketing and advertising plans were established.

A postcard was designed to advertise the car seat checks and mailed at the lower postage rate.  A list of  the day care providers in the region was acquired.  All day care providers were sent a letter and postcards, and were asked to share the postcards with parents.  The newspapers are checked daily for baby announcements, and the address of the baby’s parents is found, if possible.  Each new parent is sent a postcard inviting them to the next Car Safety Seat Check.

Results

• More people attended the car safety seat checks.  Attendance has doubled in the sites where the postcards were used. 
• New partnerships with day care providers who pass along the information to parents about car seat checks.

Funding: Contact: Less than $50.00 per Child Safety Seat Check Kimberly Lemieux, Coordinator Region III Safe Communities Rolette County Public Health PO Box 757 Rolla, ND  58367 (701) 477-5646 klemieux@nd.gov Jurisdiction Size: Regional