Goals

• To check car safety seats for parents or guardians who bought vehicles
• To update car safety seats when needed
• To increase the number of vehicles with proper safety restraints for children
• To educate the public on the importance of car safety seats
• To educate the public on the newly passed booster seat law

Strategies

Stan Pucklich Chevrolet and Bill Barth Ford are partners in child passenger safety. Both dealerships employ certified car safety seat technicians and the businesses alternate monthly car safety seat check up events in their communities. During Child Passenger Safety Month in February of 2006, the two businesses teamed up with the Region 7 Safe & Drug Free Communities Coalition to promote child passenger safety. Everyone who purchased a new or used vehicle at either dealership had their existing car safety seats transferred to the newly acquired vehicle by a certified Child Passenger Safety Technician. If the customer needed a new car safety seat, one was provided by the dealership free of charge. Customers were educated on the proper technique of installing a car safety seat.

Results

• Both dealerships thought that the project went very well and heard positive comments from their customers.
• The dealerships intend on expanding the project in the future.
• Approximately 20 new car seats were installed.