Goals

• To encourage safety belt use among males ages 18-34.
• To promote the Click It or Ticket campaign.
• To conduct a full agenda of activities with a clear vision for saving lives.

Strategies

Through promotional sectors and team leaders, the Southwest Coalition of Safe Communities, Dickinson, North Dakota formed a full agenda for the 2003 Click It or Ticket campaign. Local participation included law enforcement, education, business, worship, health, and media sectors.

The campaign started with a signed proclamation by the mayor of Dickinson, North Dakota declaring May 2003 “Rural Traffic Safety Month”. The local public service channel aired the proclamation signing throughout the entire month.

A promotional kick-off was held at the Dickinson Parks & Recreation Center. The special event was named “Summer Safety Days”. There was a live radio remote, a “Heaven Can Wait” display, the seat belt “Convincer”, and local law enforcement advocates. Other activities held throughout the month were two car seat safety checks, and the “Saved by the Belt” display at the Prairie Hills Mall shopping center.

Print media was distributed to local businesses, which was included as a paycheck envelope insert. Area pharmacies contributed to this effort by attaching print pieces to RX bags, and restaurants, clinics, and hospital cafeterias displayed table tents on their tables.

Results

• The campaign was well received by the community.
• The seat belt “Convincer" was a real hit at the drivers training classes and promotional kick-off.
• The “Heaven Can Wait” campaign has been used every year since because of the positive feedback.